FROST: Doc Searls tonight posted some great photos of frost forming on his windows. He mentions they look like fractals forming. This is synchronistic. Just last night I watched “The Day After Tomorrow”, where giant storms cause a new Ice Age. The fractal image came to me just as the center of this storm hit New York City. With temperatures colder than Paul Bunyon’s worst winter (words froze; spring thaw was noisy), deadly frost races down buildings into every nook and cranny. The fast forming frost looked just like a fractal.

FRACTALS: Looking at Doc’s fractal photos, I am reminded of two things:

1. Fractals teach us about relativity – one fractal’s size is relative only to other fractals, but because the pattern is infinite, there’s always one bigger or one smaller.

2. As a result of 1, each fractal is simultaneously small and large, but in a worldly sense this implies that one fractal can grow and another shrink regardless of which one moves.

TWITTER: Twitter in many regards is a fractal platform. Each connection is built upon an individual basis. A single 1:1 connection, however, can lead to an infinite number of patterns – new connections, new relationships, or deepening of existing relationships, or the opposite of any of these things. It may very well be the tiny, incremental nature of Twitter – it is “micro-blogging” after all – that powers Twitter. It is small, easily replicated, readily incorporated into numerous other platforms, while providing users a rapid, flexible, and mobile communication interrelationship platform. And people are not phone numbers either; they are people.

FAILURE: It is not without some interest, and perhaps a sense of the ironic, that I read a Forbes story reporting that European corporations were unwilling to use or even consider Twitter (“Why Europe’s CEOs Should Twitter“). The article mentions that all sorts of European companies are not interested in Twitter. Nevertheless, the platform continues to grow with amazing speed; it is also incredibly efficient at creating the sorts of 1:1 relationships savvy marketers and Chief salEs Officers crave, on a worldwide basis, and for free. So while the Twitter fractal grows, European corporations remain stationary. If relativity works in this sense, perhaps the large is also becoming small.

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